IS IT NECESSARY?

by Dr. James W. Jackson

Founder, Project C.U.R.E.
Author, The Happiest Man in the World: Life Lessons from a Cultural Economist

Winston Churchill was such a hero of ours that we named our second son after him. Jay Winston Jackson and I even traveled together to London on Jay’s twenty-first birthday to spend some time at Chartwell, Winston Churchill’s home outside London. At Chartwell we enjoyed the pastoral setting of verdant green rolling hills and the peaceful grazing sheep. Churchill was the first person ever to be made an honorary citizen of the United States.

Of special interest to me, however, were the rooms inside the stately residence where the famous world traveler-Prime Minister-author wrote his many volumes of the history of Britain, India, Africa, and the world. He even wrote biographies and a novel. He had been awarded the Nobel Prize in Literature in 1953. Churchill did not have just one desk where he sat and wrote at Chartwell. Rather, he had built writing desks around the perimeter of the room where he could stand and research and write while moving from one location to another in the room.

I took several “take-aways” with me as I left Chartwell. Some were quotes I gathered from Winston Churchill’s writings on display. Over the years the words have changed my personal world view. He is the one who said, “It is of no use saying ‘we are doing our best.’ You have got to succeed in doing what is necessary.”

At first read through, that quote seems about as cute and innocuous as Yogi Berra saying, “I just want to thank everyone who made this day necessary.” But, when studied, you find the innocent looking word package filled with explosive dynamite.

The poignancy of the statement is developed at the intersection of four interesting issues: Your perception of what is your best, your evaluation determining having done your best, your idea of success, and your perception of necessary. Success is only another name for failure if you don’t have your priorities figured out.

I recall the incident at the basketball game where, in the heat of excitement, the basketball gets loose on the floor. The excited team member shoulders his way into the players, grabs the basketball, and shouts aloud, “I’m goal oriented,” and heads toward the basket. He dribbles expertly, he runs fast, and his footwork and balance are something to behold. The crowd screams and the closer he gets to the basket the more the fans go crazy with excitement.

Little did the player realize that he was heading toward the wrong goal! But amid all the noise and clamor, the player with the ball hears the voice of his coach. He is not just calmly saying, “Oh, my, he’s going the wrong way.” But, with a thunderous voice and emotion that would spark a coronary meltdown, the coach hollers to the player, “Damn you, Jimmy! You are going the wrong way!” The player hears in time, drops to the floor and mutters, “I’ll be damned.”

Steven Covey says, “It's incredibly easy to get caught up in an activity trap, in the busy-ness of life, to work harder and harder at climbing the ladder of success only to discover it's leaning against the wrong wall.” And the things that are so necessary should never be held hostage by the things we have, until now, perceived to be important.

There are three things that might help as we deal with the issue of “doing what is necessary.”

PASSION: There has to be a lot of dedicated passion involved in order to say, “We are doing our best.” A person who is serious enough to plan and carry out a strategy that would result in her doing her best has already encountered the cost involved in doing her best. That passion dare not be lost but transferred now to the achievement of the necessary.

PERCEPTION: How sad it is when we spend our passionate energies to climb the ladder of success only to discover that it was leaning against the wrong wall. How sad to run perfectly to the wrong end of the gymnasium floor and score a magnificent shot in the wrong basket. Our perception of the important, the crucial, the fundamental, the imperative, and the quintessential is worthy of the time it takes to determine against which wall our ladder is leaning

PRIORITIES: It is not a bad thing to go back and reevaluate what you had previously held as priority. Albert Einstein used to say, “What counts can't always be counted; what can be counted doesn't always count.” We need to make certain that the things we ultimately consider as our priorities are really the things that represent our heart’s desires and the goals for which we are willing to give our lives.

The things that are necessary should become our true heart’s desires, and they should dictate our priorities. Our priorities will then shape our choices, our choices will display our character, and our character will be reflected in our actions. So, the main thing is not just to prioritize the things on our schedule, but to overhaul the schedule of our priorities in order to accomplish what is truly necessary.

That clear thinking and resolve was what allowed Sir Winston Churchill, in the moments of crucial leadership, to courageously stand before the people of a ravaged Britain and say,

            “. . . we shall fight in France, we shall fight on the seas and oceans, we shall fight with growing           confidence and growing strength in the air, we shall defend our island, whatever the cost       may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender.
           . . . You ask, what is our aim? I can answer in one word: Victory. Victory at all costs — Victory in  spite of all terror — Victory, however long and hard the road may be, for without victory there is no survival.”

Winston Churchill certainly had it figured correctly when he said, “It is of no use saying ‘we are doing our best.’ You have got to succeed in doing what is necessary.”

Dr. James W. Jackson often describes himself as "The Happiest Man in the World." A successful businessman, award-winning author and humanitarian, Jackson is also a renowned Cultural Economist and international consultant, helping organizations and governments to apply sound economic principals to the transformation of culture so that everyone is "better off."

As the founder of Project C.U.R.E., Dr. Jackson traveled to more than one hundred fifty countries assessing healthcare facilities, meeting with government leaders and "delivering health and hope" in the form of medical supplies and equipment to the world's most needy people. Literally thousands of people are alive today as a direct result of the tireless efforts of Project C.U.R.E.'s staff, volunteers and Dr. Jackson. 

To contact Dr. Jackson, or to book him for an interview or speaking engagement: press@winstoncrown.com

Passion - The Road to Success

by Dr. James W. Jackson

Founder, Project C.U.R.E.
Author, The Happiest Man in the World: Life Lessons from a Cultural Economist

Put your heart, mind, and soul into even the smallest acts . . . this is the secret of success.

I have a lot of good memories of Central Asia. At one time or another I visited all of the individual republics of the old Soviet Union. Their history is rich and colorful and includes such eccentrics as Genghis Kahn, Timor Tourmaline, Alexander the Great, Joseph Stalin and Khrushchev. Ancient tales of adventures along the Old Silk Road are still retold around Uzbek, Kazak, and Afghan firesides. 

By 1904, the Japanese had invaded and occupied the Korean peninsula. Many Koreans escaped and migrated into the Russian province of Primorsky. By 1937, Stalin loaded the Koreans into railroad box cars and inhumanly shipped them as slave laborers into Central Asia. Thousands died en route without food and water. The survivors were put to work in Soviet industrial sites and agricultural operations in Uzbekistan and Kazakhstan. Many times the displaced Koreans had only grass to eat and infected water to drink. Since the death of Stalin, things have improved for them. Today, approximately 500,000 transmigrated Korean refugees still live in that part of Central Asia.

On one of my trips into Uzbekistan I met a Korean man and his wife and adult daughter. They made all the nasty and inconvenient travel into that ancient part of the world rewarding and very worthwhile to me. They unswervingly believed that success in life was determined by the enthusiastic dedication to helping other people become better off.

Dr. Chong Soo Kim started out his career in Seoul, Korea, as a neurosurgeon. He became very successful. In 1971, Dr. Kim packed up his family and moved them to Indiana University Medical School where he studied hard, graduated, and became certified as a US anesthesiologist. Upon completing his additional education in Indiana, he was offered a lucrative job in southern California as an anesthetist. In a short time the passion he had for his career and the willingness to tirelessly apply himself to his work all paid off. He became very wealthy.

Through the church they were attending in California, Dr. Kim and his wife heard about the medical plight of the Korean people in Uzbekistan. In 1994, they responded to the call. They sold everything they owned and with only a small amount of personal items they moved to Tashkent. Chong Soo Kim and his family found that Uzbekistan was a tough place to work. He put his heart, mind, and soul into even the smallest aspects of his new work. He became convinced that in order to be successful in Uzbekistan he would have to establish personal relationships with the people by doing free medical clinics.

There was a great shortage of medical training in the Tashkent Oblast, so Dr. Kim offered medical classes and taught Western medicine. Most medical textbooks in Uzbekistan were over 20 years old and written in the Russian language. Dr. Kim started teaching out of American textbooks. That required the students to learn English. Dr. Chong Soo Kim’s daughter, Soo Jin Kim, then moved from Evansville, Indiana, to Tashkent to teach English.

At my very first meeting with the talented and energetic Kim family, I determined that Project C.U.R.E. would come along side and help them. Their passion and dedication was both obvious and contagious. But it was going to take a miracle to get the Uzbekistan government to allow us to do what would be needed.

Dr. Kim drove us to the neighboring city of Amalyk, where he had determined to build a private clinic. He had purchased property with old and rundown buildings and a garden of weeds and debris. With passion, they had poured their lives into renovating the old facility and were now ready to open the clinic. But, they had gone as far as they could go. They needed Project C.U.R.E. to furnish the complex with medical supplies and pieces of equipment. They also needed the final approval of the government.

On our way back to Tashkent, I had Dr. Kim stop at the local Uzbek government hospital in Amalyk. It was a typical old Soviet facility, just barely keeping their doors open to the people for lack of everything. While there, I did a complete Needs Assessment Study on the hospital. Then, Dr. Kim and I met with the hospital administration and the Ministry of Health. The miracle happened. I promised them that if they would fully cooperate with honoring Dr. Kim’s passion and intent to help them with their medical needs in Uzbekistan, Project C.U.R.E. would be honored to also help them by sending additional medical goods to their hospital in Amalyk.

When the half million dollars worth of needed supplies and equipment arrived in the large ocean going shipping container from Project C.U.R.E., everyone in Amalyk celebrated. The newspapers had Dr. Kim’s story and photos on the front page. He was a hero. His efforts and passion had paid off. All the people in the Uzbek region were now better off because of Dr. Kim’s concern, diligence, and passion.

Dr. James W. Jackson often describes himself as "The Happiest Man in the World." A successful businessman, award-winning author and humanitarian, Jackson is also a renowned Cultural Economist and international consultant, helping organizations and governments to apply sound economic principals to the transformation of culture so that everyone is "better off."

As the founder of Project C.U.R.E., Dr. Jackson traveled to more than one hundred fifty countries assessing healthcare facilities, meeting with government leaders and "delivering health and hope" in the form of medical supplies and equipment to the world's most needy people. Literally thousands of people are alive today as a direct result of the tireless efforts of Project C.U.R.E.'s staff, volunteers and Dr. Jackson. 

To contact Dr. Jackson, or to book him for an interview or speaking engagement: press@winstoncrown.com